There Are My Skills
SONY PS VITA
Emile Noordeloos and Phil Evans made a striking artwork for TBWA Brussels for the new Sony Playstation campaign. Emile and Phil worked together on the artwork for the launch of the PS VITA, the latest handheld console from SONY. The new game The Uncharted: Golden Abyss was the starting point for their illustrated adventure platform with jungle theme. The large-scale media campaign (Sony’s largest ever) uses in- and outdoor ‘unexpected marketing’ and a television campaign. Sony’s “The World is in Play” concept is gratefully deployed, the world is your playground where the boundaries between game and reality fade. In the station halls of Antwerp and Rotterdam were spectacular anamorphoses of an abyss where you barely escaped. Passers-by could be photographed on the trompe l’oeil with a length of up to 10 meters in length. On the fully laid-out metro line 6 in Brussels you could tour around in a jungle, the PS Vita consols were incorporated in the chairs, completely true to Sony’s tagline “Never Stop Playing”. Station Rotterdam became an oasis, the walls covered from top to bottom with an adventurous panorama.